Last Updated: June 1, 2012

BNDWGN was built to make it easy for people to receive and share information that they’re passionate about. We take the security of your personal communications between friends very seriously. The following information outlines our practices towards handling any personal information that you may provide to us. The left side is what our lawyers make us say. The right side is our cliff notes, but is not legally binding.

MediaFriends, Inc. is the provider of a service called BNDWGN (“BNDWGN”). MediaFriends, Inc. respects your privacy and provides this Privacy Policy to inform you of our policies and procedures regarding the collection, use and disclosure of personal information we receive from users of our software applications (including any updates, new versions or new releases thereof) for use on mobile devices (each a “BNDWGN Application”), our website located at (“Site”) and any other services offered by BNDWGN in connection with a BNDWGN Application or the Site (any and all of the foregoing the “Services”). This Privacy Policy applies only to information that you provide to us through the Site and Services.

This Privacy Policy may be updated from time to time. We will notify you of any material changes by making the new Privacy Policy available on the Site or via our Services. You are advised to consult this policy regularly for any changes. BNDWGN believes that the privacy of its users is paramount and strives to use their data only in ways outlined in this privacy policy. Most uses of data are for internal purposes only. BNDWGN may occasionally inform users of new releases and features via any communication methods you have provided to the services, however most updates will be posted to our Activity board.

Information Collection: Personally Identifiable Information

In the course of using the Site and Services, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you and administer your use and enjoyment of the Services (“Personal Information”). Personal Information may include, but is not limited to, your Facebook ID, first and last name, and email address. We use your Personal Information mainly to provide the Services and administer your inquiries. For example, when you choose to invite friends to your group to interact with and use certain social networking services (“SNSs”) via the Services we collect the user credentials for your Facebook account which typically includes your Facebook ID, first and last name, email address, and list of friends.

We may also collect the other information as part of the Facebook registration and the administration and personalization of your user experience (e.g., without limitation, individual preferences) (“Non-Identifying Information”). We use your Personal Information (in some cases, in conjunction with your Non-Identifying Information) mainly to provide the Services and administer your inquiries.

Certain Non-Identifying Information would be considered a part of your Personal Information if it were combined with other identifiers (for example, combining your zip code with your street address) in a way that enables you to be identified. But the same pieces of information are considered Non-Identifying Information when they are taken alone or combined only with other non- identifying information (for example, your viewing preferences). We may combine your Personal Information with Non-Identifying Information and aggregate it with information collected from other BNDWGN users to attempt to provide you with a better experience, to improve the Services and to analyze and understand how our Site and Services are used. We may also use the combined information without aggregating it to serve you specifically, for instance, to deliver a product to you according to your preferences or restrictions, for advertising or advertising targeting purposes.

We may also use your Personal Information to contact you with BNDWGN newsletters, marketing or promotional materials and other information that may be of interest to you. If you decide at any time that you no longer wish to receive such communications from us, please follow the unsubscribe instructions provided in any of the communications.

In other words...

We ask you to register via Facebook and we collect certain information (identifying and non-identifying) so we know you are a real person, and in order to provide the best services and user experience possible.

Device Unique Identifier.

When you launch a BNDWGN Application, we collect the device’s unique identifier (“Device UI”) and IP address, if applicable. We use and store your Device UI to enable you to interact with and use our Services and the SNS you may choose to access through them and to make it possible to authenticate and understand the use of our Services. We link your Device UI with the technical information accessed through your use of the Services which enables us to administer applications, notifications or content to your account or device, or for other administrative purposes.

In other words...

We collect your device information so we can give you a more personalized content notification experience.

Surveys and Promotions.

From time to time, we may provide you the opportunity to participate in surveys, contests or sweepstakes (any of these a “Promotion”) via our Site or Services. If you participate in a Promotion we will request certain Personal Information from you. We use the Personal Information you provide to us in these instances to administer your participation in the Promotion. Participation in a Promotion is completely voluntary and you therefore have a choice whether or not to disclose this information.

In other words...

If you want to participate in any surveys, contests, or promotions through BNDWGN you will need to provide us with personal information, otherwise how could we let you know if you’ve won?

Our Policy Toward Children

If a parent or guardian becomes aware that his or her child has provided us with Personal Information without their consent, he or she should contact us at If we become aware that a child under 13 has provided us with Personal Information, it will be deleted.

In other words...

Parents can contact us at if they have any questions or concerns.

Information Sharing and Disclosure

BNDWGN App Users. As a BNDWGN user who has downloaded and installed our BNDWGN Application on your mobile device (each a “BNDWGN App User”) you can interact with and use SNSs including but not limited to services like Facebook, Twitter, YouTube and Instagram. By using an SNS via the Services you understand that BNDWGN does not access and store your SNS account information through your use of the BNDWGN Application. You have the ability to disable the connection between your BNDWGN Application and an SNS you’ve chosen to access at any time via the settings section of the BNDWGN group settings interface.

In other words...

We do not store or share any information from companies we do not own or are partnered with such as Facebook, Twitter, YouTube, and Instagram.

Aggregate Information and Non-Identifying Information.

We may share aggregated information that includes non-identifying information with third parties for industry analysis, demographic profiling, development of Featured BNDWGNS, or to deliver targeted advertising about other products and services. Any aggregated information shared in these contexts will not contain your Personal Information. We will never sell your identifying information, registration, or any other information we collect that is tied back to your identity.

In other words...

We may share some information with 3rd party companies for app usage analysis or help with future features. For example, a hundred customers use an iPhone 4, but we won’t say that “Jane” specifically uses an iPhone4. Your personal information, such as name, email address, etc. is always safe with us.

We do not sell your registration information or any of your group messaging content. Nor do we tie that information back to you as an individual for anything other than ensuring that we provide you with a good content messaging experience.

Services Providers.

We employ third party companies and individuals to facilitate our Services (e.g., without limitation, maintenance services, database management, web analytics and improvement of our Services’ features), to provide the Services on our behalf, or to assist us in analyzing how Services are used. These third parties have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

In other words...

We use outside companies to provide and analyze our services. They have access to your personal information but will never disclose it.

Compliance with Laws and Law Enforcement.

BNDWGN cooperates with government and law enforcement officials and private parties to enforce and comply with the law. We will disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (including but not limited to subpoenas), to protect the property and rights of BNDWGN or a third party, to protect the safety of the public or any person, or to prevent or stop activity we may consider to be, or to pose a risk of being, any illegal, unethical or legally actionable activity.

In other words...

We are law-abiding citizens at BNDWGN. We comply with law enforcement officials and may release information to authorities where required by law or necessary to protect BNDWGN or our users.

Business Transfers.

BNDWGN may sell, transfer or otherwise share some or all of its assets, including your Personal Information, in connection with a merger, acquisition, reorganization or sale of assets or in the event of bankruptcy.

In other words...

If BNDWGN gets sold, merged, reorganized, etc. your personal information goes with it.

Automatic Information Collection

Using various technologies, such as cookies, pixel tags and web beacons, our systems may automatically gather information about the areas you visit through the Services and collect operational information about the technology you use, such as your browser, type of computer or mobile device, geographic location, operating systems, system and application software, peripherals, Internet service providers and the domain name of the website from which you linked to the Services.

In addition, we may store some information on your computer when using the Site or Services. This information will be in the form of a cookie or similar file and will help us tailor the Services and/or advertisements to better match your interests and preferences. Most Internet browsers enable you to erase cookies from your computer hard drive, block all cookies or receive a warning before a cookie is stored.

BNDWGN does not collect personally identifiable information automatically. We treat information gathered via cookies and other technologies as non-personal information, unless such information is treated as personal under local law. If we combine such information with personal information, then the combined information is treated as personal and we will not reveal your personal information.

Some of our advertisers may display ads on the Services that directly solicit information, or contain technology to collect non-personal information about our users. This information is collected and used by our advertisers, and is outside of our control. If you have any questions about a banner advertisement, you should contact the responsible advertiser directly.

In other words...

It’s necessary to our business to learn how you’re using BNDWGN, but any information we collect that lets us know who you are is protected and secured.

Changing or Deleting Your Information

You may email us at with a request that we delete your Personal Information. We will use commercially reasonable efforts to honor your request. We may retain an archived copy of your records as required by law or for legitimate business purposes.

You may limit BNDWGN’s use of your personal data for direct marketing purposes. You may also request access to, correction of, or deletion of personal data. For instructions on changing any of your privacy preferences, accessing your information, updating your information or for any privacy or data-protection-related questions, please write to

In other words...

If you’re at all worried about how your personal information is handled or shared, please email us at

Invite Friends to Get BNDWGN

If you choose to use this aspect of our services you may be prompted for your friend’s name, email address and/or SNS username. We will automatically send your friend(s) a message through the selected services you choose. BNDWGN requests this information for the sole purpose of sending this message, however, BNDWGN does not store the information entered to send this message.

In other words...

If you invite a friend to download BNDWGN, we do not store your friends’ name, phone number, and email address


BNDWGN is very concerned with safeguarding your information. We employ reasonable physical, technological, and administrative security measures and attempt to ensure they are applicable under the circumstances. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

If BNDWGN learns of a security breach that results in the unauthorized disclosure of your Personal Information, we may attempt to notify you electronically so that you can take appropriate protective steps. By using the Services or providing Personal Information to us, you agree that we can communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the Services. BNDWGN may post a notice on its Site or within the BNDWGN Application if a security breach occurs. If this happens, you will need a web browser or mobile device enabling you to view the notice. BNDWGN may also send an e-mail to you at the e-mail address you have provided to us for a notification pursuant to this paragraph. Depending on where you live, you may have a legal right to receive notice of a security breach in writing. To receive free written notice of a security breach (or to withdraw your consent from receiving electronic notice), you should notify us at

In other words...

We do our best to keep your information confidential; however we cannot guarantee anything except that we will always act immediately to protect our users.


Identity theft and the practice currently known as “phishing” are of great concern to BNDWGN. Safeguarding information to help protect you from identity theft is a top priority. We do not and will not, at any time, request your personally identifiable information in a non-secure or unsolicited e-mail or telephone communication. For more information about phishing, visit the Federal Trade Commission’s website.

In other words...

Beware of identity theft. If you receive unsecured or anonymous messaging saying we need your personal information, it is not us – don’t answer.

International Transfer

Your information may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you are located outside the United States and choose to provide information to us, BNDWGN transfers Personal Information to the United States and processes it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

In other words...

Our servers may be located anywhere in the world, including even the moon.

Links to Other Sites

Our Services contain links to other websites and online services. If you choose to visit a third party service or an advertiser by “clicking on” a banner ad or other type of advertisement, or click on another third party link, you will be directed to that third party’s website or online service. The fact that we link to a website, content or present a banner ad or other type of advertisement is not an endorsement, authorization or representation of our affiliation with that third party, nor is it an endorsement of their privacy or information security policies or practices. We do not exercise control over third party websites or services. These other websites or services may place their own cookies or other files on your computer, collect data or solicit personal information from you. Other websites and services follow different rules regarding the use or disclosure of the personal information you submit to them. We encourage you to read the privacy policies or statements of the other websites and services you use.

In other words...

Once you leave BNDWGN, any content displayed is the responsibility of those 3rd party sites and has nothing to do with us.

Contacting Us

If you have any questions about this Privacy Policy, please contact us at or at: 10 Canal Park, Sixth Floor, Cambridge, MA 02141.

In other words...

Please email us at if you have any questions.